FREEZE THE MOMENT

To help Blue Bunny earn its place in a new generation of young families’ freezers, we redesigned their mascot, Blu, to become an icon-worthy character. Then we unveiled him in a new campaign that repositioned Blue Bunny as the frozen treat that brings families together, helping them slow down and savor life’s small, everyday moments.

Agency: Digitas / Executive Creative Director: Nat Resende / Creative Director: Candice Hellens / ACD Art Director: Summers Ford / ACD Copywriter: Joanna Stubbins / Producer: Cassie Cooper